Early Days of the Juicery: Lessons, Laughter, and Lots of Berries
When we first decided to launch the Viroqua Aronia Company, we knew we were stepping into something special—but no one told us just how much there was to learn about pressing berries! The early days in our little juicery have been nothing short of an adventure, filled with equal parts excitement, trial and error, and, of course, a deep desire to create the best juice on the planet.
Unpacking the Dream
It all started with boxes. Lots and lots of boxes. As co-founders, we stood in awe as our equipment arrived—pieces we had only read about, now taking up space in our small production room. Unpacking felt like Christmas morning, with shiny presses, hoses, and tools that seemed ready to spring into action (once we figured out how to put them together!). We spent hours studying manuals, consulting with other experts, and getting everything ready to begin the magic of juicing.
Trial, Error, and Berry Stains Everywhere
Once the equipment was in place, the real fun began. We tried pressing berries every way you can imagine—testing pressures, filtering methods, and different batch sizes to find that perfect balance. We had our fair share of spills, splashes, and a few moments when we wondered if we might be wearing more juice than we were making! But each trial brought us one step closer to understanding the subtle art of juicing Aronia berries.
Striving for the Best
The goal was always simple: to craft the highest-quality Aronia juice with unmatched flavor and integrity. Through a lot of learning, and probably more laughter than we anticipated, we’re refining our methods to bring out the natural richness of the berries, raising sweetness levels without sacrificing the unique tang that makes Aronia so special. Every press, every sip, takes us one step closer to delivering what we believe will be the best juice on the planet.
Onward!
The journey has only just begun, but these early days in the juicery will always hold a special place in our hearts. From unpacking the first piece of equipment to perfecting our press, we’ve been fueled by our passion for these powerful berries and our commitment to bringing their benefits to you.
Stay tuned as we continue to grow, experiment, and perfect our process. The best juice is yet to come!
Unpacking the Dream
It all started with boxes. Lots and lots of boxes. As co-founders, we stood in awe as our equipment arrived—pieces we had only read about, now taking up space in our small production room. Unpacking felt like Christmas morning, with shiny presses, hoses, and tools that seemed ready to spring into action (once we figured out how to put them together!). We spent hours studying manuals, consulting with other experts, and getting everything ready to begin the magic of juicing.
Trial, Error, and Berry Stains Everywhere
Once the equipment was in place, the real fun began. We tried pressing berries every way you can imagine—testing pressures, filtering methods, and different batch sizes to find that perfect balance. We had our fair share of spills, splashes, and a few moments when we wondered if we might be wearing more juice than we were making! But each trial brought us one step closer to understanding the subtle art of juicing Aronia berries.
Striving for the Best
The goal was always simple: to craft the highest-quality Aronia juice with unmatched flavor and integrity. Through a lot of learning, and probably more laughter than we anticipated, we’re refining our methods to bring out the natural richness of the berries, raising sweetness levels without sacrificing the unique tang that makes Aronia so special. Every press, every sip, takes us one step closer to delivering what we believe will be the best juice on the planet.
Onward!
The journey has only just begun, but these early days in the juicery will always hold a special place in our hearts. From unpacking the first piece of equipment to perfecting our press, we’ve been fueled by our passion for these powerful berries and our commitment to bringing their benefits to you.
Stay tuned as we continue to grow, experiment, and perfect our process. The best juice is yet to come!