shop – Viroqua Aronia

Nature’s Richest Berry, Ready to Purchase…. And Pour

Nitrogen-filled Berry Juice Pouches: The New Ritual of Wellness at Your Fingertips. Max Freshness—Potent Flavor.

$54.99

All juice comes with FREE SHIPPING. Our cold-pressed Aronia berry juice delivers full-strength nutrition in a practical 101 oz (3000 mL) jug-in-box design and a new 48 oz (1420 mL) stand-up pouch* .... For modern wellness routines. Only nitrogen purge aronia product in North America! Harvested from our regenerative Viroqua farm, the juice is nitrogen-sealed to preserve polyphenols and maintain consistent quality through 30+ days of use—without added preservatives. Nothing is added in fact, when you drink this juice, it is exactly what we pressed from the berries, and nothing more. A true single ingredient offering.

Farmer farmed and farmer filled, we do it all. We have a hand in every single element of this company. Moreover, another pledge, this is not a brand you will get behind and then see sold. That would be like selling the family farm. Not gonna happen.

The ergonomic spout enables flexible serving: morning wellness shots, post-workout recovery, or mixed beverages for gatherings. Helps create new family rituals.

Made from food-grade, BPA and phthalate-free materials, the packaging reduces carbon emissions to 20% of glass alternatives while remaining fully recyclable. Ideal for daily rituals, family use, or shared wellness experiences.

No additives, no dilution, no compromise. Free shipping included. Nothing but pure juice, straight from the source.

These berries are truly precious—only so many pounds can be grown each year by our family farmers. If you love this juice, we recommend subscribing while it’s available. You’ll receive a small thank-you savings, and just as importantly, the comfort of knowing your supply is reserved for you—even when the store sells out.

*Stand-up pouches are ready - please allow for some delay in shipping

Frequently Asked Questions

How much do I drink per day?

We recommend starting at 3 ounces per day

Is it true that aronia is the “#1 antioxidant food” according to the USDA?

Short answer: not exactly — but here’s what the science actually shows.

There is no current USDA designation that formally ranks foods as “#1.” However, in USDA-published antioxidant research, aronia (black chokeberry) was found to have among the highest antioxidant levels of any fruit tested.

In a large antioxidant survey conducted by USDA scientists, aronia measured nearly four times the antioxidant capacity of blueberries using the ORAC (Oxygen Radical Absorbance Capacity) method.

Because ORAC is a laboratory measurement — and not a health claim — the USDA later removed it from consumer databases to prevent misuse in marketing. The underlying research, however, remains peer-reviewed and scientifically valid.

What this means:
Aronia was not “officially crowned” #1 by the USDA, but USDA-affiliated research consistently places it at the very top of antioxidant-dense fruits ever measured.

Sources

Wu X. et al., Journal of Agricultural and Food Chemistry, 2004
Prior RL et al., USDA Human Nutrition Research Center

Are the bags BPA free?

From the bag manufacturer: "Our bags are free of Bisphenol A (BPA) additives, dibutyl phthalate, diethyl hexyl phthalate, and any other organo-phthalates"

I read reviews saying you have the best-tasting Aronia. Why is yours so different?

We set out to make the best-tasting Aronia berry juice possible—full stop. Our farmer spent nearly a decade refining how Aronia is grown and handled, through brutal storms, freezing rain, and years with no clear market. Giving up was never an option.

We’ve tasted Aronia from around the world. In our opinion, what we’ve achieved here is different—and it comes down to intention, patience, and respect for the plant.

Some elements of our process are trade secrets, but the foundations are simple:

Aronia is a remarkable perennial that returns year after year, builds soil, traps carbon, and supports the surrounding ecosystem. Our plants are selected not just for productivity, but for flavor first. The hardiest, best-tasting berries are naturally favored, and the plants are tended with exceptional care.

We also treat the berries differently. Instead of aggressively over-pressing to maximize yield, we gently “coax” the juice out—more like a wine press than a typical juice operation. This preserves the delicate balance between tannins and sweetness, bitterness and brightness.

After harvest, we intentionally freeze the berries. While this may seem counterintuitive, research and experience show that freezing Aronia enhances both flavor and nutritional quality. It’s costly and time-intensive, but we do it because taste matters.

Our juice is then flash pasteurized for just seconds—long enough to ensure safety, while preserving flavor and nutrients. Immediately after bottling, we flash-cool to lock everything in.

In the field, we also apply a living probiotic foliar spray that the plants thrive on. This supports plant vitality and consistently increases sweetness and depth of flavor. Craig, our farmer, tends to this vital mixture, in the same way he tends to all of his crops.

Finally, Aronia is indigenous to this region. These plants belong here. We’re not forcing a crop into the land—we’re working with the natural ecosystem, blending ancient wisdom with modern regenerative farming. Moreover, it’s so fascinating — Aronia will grow in many regions, but it actually requires a hard freeze to produce the best berries. Our location here in the Driftless Region of Wisconsin provides optimal conditions!

All of this adds up to what we believe is one of the most unique culinary beverage experiences available—and, in our opinion, the best-tasting Aronia berry juice you’ll find anywhere.

Aronia Berries, Dried, Whole or Powdered, Stand-up Pouch - Run 0001 - First Batch, Farmer's Select, Limited Edition

$29.00

Dried Aronia Berries — Founders Batch

Limited Early Run · Hand-Handled · Finite Supply

This is a limited, early batch of dried Aronia berries—our first intentional release as we build the long-term drying and packaging system the right way.

Produced in small quantities and handled by real humans, this batch reflects where we are right now: close to the land, close to the process, listening carefully to the berry itself.

The berries are potent, deeply pigmented, and wild-tasting, true to the plant’s nature.
The packaging is simple.
The supply is finite.

If you’re the kind of person who likes being early—who values proximity over polish—this batch is for you.

Why This Is a Founders Batch

We start small.
We learn fast.
We scale only when quality, ecology, and community all agree.

This early run helps fund and inform the next evolution of our drying, handling, and packaging—without cutting corners or losing integrity. Once it’s gone, it’s gone in this form.

Product Details

Dried Aronia Berries — available whole or powdered
Packaged in a resealable stand-up pouch
Available in ½ lb or 1 lb sizes
Free shipping

How to Use. See Free recipes and messaging Board here

Aronia is extraordinarily versatile:

Stir into yogurt, oats, or smoothies
Add to trail mix or granola
Use as a powerful culinary ingredient in baking or savory dishes
Brew into teas or infusions
Use as a natural food dye
Incorporate into sauces, reductions, or experimental kitchen work

A little goes a long way.

What to Expect

This is not a polished, mass-market product.
It is alive, concentrated, and honest.

Flavor will vary slightly from batch to batch—that’s a feature, not a flaw. You’re tasting a moment in time.

Team Aronia

Frequently Asked Questions

Are the berries tested for heavy metals?

Absolutely. Our berries are third-party tested and contain no traces of heavy metals.

Does the juice or powders need to be refrigerated?

Our product are shelf stable and do not require refrigeration prior to opening.

Once opened, like most other foods, yes, product should be refrigerated.

How long after opening will products stay fresh?

Great question. There are so many factors that come in to play here, companies cannot provide guarantees on how long products stay fresh after opening. Are you drinking right out of the bottle lol? Do you see what we mean?

That said, under reasonable conditions, because of the nature of Aronia (low pH, low sugar and water content) it will stay fresh for much longer than typical high sugar products. So freshness maintained for 2 to 3 weeks if not longer after opening if properly handled and refrigerated. The bag in the box products because they are purged with nitrogen to remove oxygen, often even longer. Results may vary.

Isn't Aronia a landscaping plant?

It’s true—Aronia has long been used as a landscaping plant, prized for its resilience, beautiful spring flowers, vibrant fall color, and ability to thrive in tough conditions. But that’s only part of the story.

Aronia is also native to North America and was historically valued as a food plant, especially by Indigenous peoples. In other parts of the world—particularly Eastern Europe—it has been cultivated for decades as a food and culinary crop, used in juices, jams, wines, and functional foods.

The reason Aronia became known primarily as a landscaping plant in the U.S. is simple: it’s incredibly hardy and productive, but its flavor requires skill and care to unlock. When grown and processed without intention, the berries can be overly tannic and astringent.

At Viroqua Aronia, we grow Aronia specifically for flavor and nourishment, not ornamentation. Through careful varietal selection, regenerative farming, and gentle, wine-like processing, we reveal what this plant has always been capable of—a deeply flavorful, complex, and food-worthy berry.

In short:

Yes, Aronia can be a landscaping plant.

But treated with respect, it becomes something far more powerful—a remarkable food.

Aronia Berry Juice in Glass Bottles - Limited, Farmer's Reserve

$43.99

Select Size

62 oz Glass Growler

30 oz Elegant Stout Bottle [Limited Edition]

Six Pack of 16 oz bottles [Limited Edition]

Select Delivery Method

Shipping

Pickup

While Supplies Last. Savor the pure, full-strength taste of our cold-pressed, artisanal Aronia berry juice, grown and harvested with care at our Viroqua, WI farm. Every bottle captures the robust health benefits of this OG ultra-berry with no additives—just pure, magical Aronia. Our passion for quality is reflected in every step, from cultivating our berries with nutrient-rich compost tea to perfecting the pressure in our artisanal presses. The result? A bold, nutrient-dense juice brimming with antioxidants, flavor, and vitality. Taste the unmatched nourishment and flavor in every sip and join us on this berry-powered journey to well-being. Will always be here for you, faithfully juicing for you and your friends and family too.

No additives, no dilution, no compromise. Free shipping included. Nothing but pure juice, straight from the source.

If you want the convenience of scheduled regular delivery, you can re-order automatically with our subscribe service and receive a 5% discount!

Aronia berry juice, straight from the source, more than a beverage, a lifestyle

Consider a set of Ceremonial Aronia Medicine Cups.... complete the experience.

Aronia Berry Juice, 62 oz Bottle [LOCAL PICKUP ONLY]

$35.99

LOCAL PICK UP ONLY !

pick up at the Viroqua Public Market

215 South Main St.

Viroqua Wisconsin

telephone 608-637-1912

Frequently Asked Questions

Does Aronia go by another name, like black chokeberry?

Yes. Aronia is often called black chokeberry—specifically Aronia melanocarpa. The nickname comes from the berry’s naturally high tannin content, which can create a dry, “choking” sensation when the fruit is eaten raw.

That name can be misleading. When Aronia is grown intentionally for flavor and handled with care, those tannins become part of what gives the berry its depth, balance, and complexity—much like in fine wine or dark chocolate.

It's also sometimes confused with "chokeCHERRY" Prunus virginiana, totally different species.

In short, black chokeberry (but not chokecherry) and Aronia refer to the same remarkable fruit. The difference isn’t the plant—it’s how it’s grown and how it’s crafted.