Viroqua Aronia Featured on WXOW TV!
Hey neighbors – quick note from your local Aronia nerds.
For anyone who hasn’t bumped into us yet:
We grow and juice Aronia berries right here in the Driftless, on multigenerational farmland with Craig Solverson and our small team. We’re responsible for every step – from berry on the bush to juice in the bottle. Straight from the source!
WXOW even came out and did a little feature on Craig and the berry, which kind of confirmed for us:
“Oh… this isn’t just juice. This is Viroqua in a box.”
Turns out, people have been sending it as a gift because:
• It’s local and has a real story behind it
• It’s nourishing instead of more “stuff”
• And it’s something most folks have never tried before
So in case it’s helpful for your own gift list this year:
• 16 oz Six-Pack Shipper – six smaller bottles, boxed up and ready to send to that friend or family member who loves trying unique local things.
• 3L Bag-in-Box “Party Tap” – looks like it came straight from the farm, with a little spout built in. Folks are setting it on the counter and making a whole little ritual out of pouring deep purple Aronia for guests.
• Local pick-up at Viroqua Public Market (and a bunch of other locations like Viroqua Food Co+op Willy Street Co-op People's Food Co-op Larson's General and more) – we’ve got a sweet little kiosk there now. It’s become a fun stop for “gifts with meaning” – grab Aronia and then wander the rest of the Market for other local treasures.
We can ship anywhere in the U.S., from Hawaii to Alaska, or you can pick up right here in town.
Thanks for supporting local farmers and makers. It means a lot that a little berry from this valley is getting packed up and sent to people you love.